My explanation may sound weird, but it's the lack of cohesiveness in the design teams that's to blame. There is simply no shared vision of what a luxury car should be. Some design managers dread common manifestations of elite, others want it - either way, what you have very justly observed is what is actually happening. We don't know what a luxury car is anymore. The decrease in material finish comes fom an adventurous attitude towards outsourcing.I hope to answer your question by saying this:We need a new vision of what a luxury car is - and we don't have it yet. |